Arc-Com Brand Evolution
SILVER WINNER: 2021 GRAPHIS DESIGN ANNUAL
Challenge
Arc-Com, a producer of commercial interior and contract textiles, sought to enhance their brand perception and better convey their design leadership among interior design professionals.
Solution
Strategically focus the brand narrative on one of Arc-Com’s core values and strengths of strong personal relationships and collaboration that drive their passion for innovative design. Develop a modern brand vernacular that:
Differentiates Arc-Com from competitors and resonates with interior design professionals.
Connects Arc-Com’s design authority directly to their products.
Brand Strategy
Brand System
Visual Language
Tone of Voice
Copywriting
Print Advertising
Brand System
Visual Language
Tone of Voice
Copywriting
Print Advertising
We wanted to integrate a visual element that would disrupt the sea of well-worn textile swatch ads. The triangular form showcasing the material is a shape of convergence and symbolizes the collaborative process of design.
