Benjamin Moore North American Designer Kit

ArtCarved Brand Evolution

HONORABLE MENTION: 2021 GRAPHIS DESIGN ANNUAL

Challenge

ArtCarved bridal has been crafting high-quality engagement and wedding rings since 1850. Despite a rich heritage, the brand didn’t resonate with modern brides in the branded bridal market.

Solution

Reinvision the ArtCarved brand platform and strategy with a fresh, distinctive voice that harnesses:
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ArtCarved’s diverse product selection, connecting it to a couple’s one-of-a-kind love story.
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A playful and bright visual vernacular that resonates with young couples and celebrates the joy of newly committed love.
Brand Strategy
Brand System
Visual Language
Tone of Voice
Copywriting
Photography Art Direction
Print Advertising
Print Promotional Collateral
Website Art Direction
One of ArtCarved’s key strengths is the breadth of product styles and designs. We crafted the brand statement “Undeniably the One” to speak to the duality of finding the perfect ring and true love.
bennie moore
bennie moore
Contact Studio C

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