Benjamin Moore North American Designer Kit

CERTiFi Branding & Program Launch

Challenge

Help Mercy College disrupt and lead in the professional development and continuing education space.

Solution

Develop a bold, confident, and professional-leaning program name and identity that conveys the core offering and builds trust in the curriculum. Reach the target audience with empathy, relating to their professional journey and forging a new path ahead.

Naming
Logo Design
Brand Identity & Visual System
Copywriting
Print Advertising
Video Concept & Production
Radio Spot Concept & Production
Video & Radio Script Writing

As initial print and radio advertising focused on the NYC area, we saw an opportunity to conceptually play off of the subway and moving forward. We wanted to connect the idea of one’s career as a journey — changing tracks towards a brighter future.

bennie moore
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