Benjamin Moore North American Designer Kit

Goldman Xpress

Challenge

Establish the look and communication tone for a new B2B initiative offering express delivery service for select rings in the Goldman product assortment.

Solution

Create a service identity concept that excites and engages retailers with a fresh, playful design and witty messaging. Build visuals based on the speed of delivery, incorporating expressions of motion as dominant graphic elements.

Brand Identity & System
Visual Language
Tone of Voice
Copywriting
Packaging
Print Promotional Collateral

The direct mail promotion was designed to feel special and exciting — engaging jewelry retailers from the moment they pick up the mailing box to the personal-feeling welcome card inside.

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