Goldman Xpress
Challenge
Establish the look and communication tone for a new B2B initiative offering express delivery service for select rings in the Goldman product assortment.
Solution
Create a service identity concept that excites and engages retailers with a fresh, playful design and witty messaging. Build visuals based on the speed of delivery, incorporating expressions of motion as dominant graphic elements.
Brand Identity & System
Visual Language
Tone of Voice
Copywriting
Packaging
Print Promotional Collateral
Visual Language
Tone of Voice
Copywriting
Packaging
Print Promotional Collateral
The direct mail promotion was designed to feel special and exciting — engaging jewelry retailers from the moment they pick up the mailing box to the personal-feeling welcome card inside.
