Growing Forward Campaign
HONORABLE MENTION: 2021 GRAPHIS DESIGN ANNUAL
Challenge
To address growing patient needs, Morristown Medical Center needed to expand the 3 pillars of their campus: Goryeb Children’s Hospital, Gagnon Cardiovascular Institute and the Carol G. Simon Cancer Center.
Solution
Strategically link the campaign’s branding to the Foundation’s mission: building healthier communities by offering patients the most advanced care and facilities available.
“Growing Forward” communicates the significance of Morristown’s continued improvement in healthcare.
Make the core building projects the focus with graphics inspired by construction blueprint drawings.
Construct a flexible brand system that works across multiple communication channels to successfully address a broad donor audience.
Brand Strategy
Brand System
Visual Language
Tone of Voice
Copywriting
Photography Creative Direction
Print Advertising
Print Promotional Collateral
Brand System
Visual Language
Tone of Voice
Copywriting
Photography Creative Direction
Print Advertising
Print Promotional Collateral
Campaign packages had to be customized for different donors. To address this challenge, we created an elegant folder to house various communications and designed print pieces with a cohesive look for a seamless presentation.
