“Innovating the Workplace” Promotional Campaign
Create a campaign to be implemented nationally, mainly in stadiums in association with sport sponsorship programs, that further build brand recognition by:
Reaching a broader end-consumer audience
Succinctly communicating Konica Minolta’s leading status in developing technologies that improve the workplace
Pair aspirational, on-brand lifestyle photography with clear and direct messaging that illustrate Konica Minolta’s robust offerings while capturing their bold, innovative spirit. Focus the overarching campaign story theme on the future, echoing Konica Minolta’s progressive approach—always looking ahead to what’s next.