Benjamin Moore North American Designer Kit

Mercy College:
Explore Open House

Challenge

Collegiate Open Houses are critical events for prospective students to learn about an institution and its strengths. In the crowded higher education space, Mercy wanted to stand out, showcase their unique advantages, and speak to the ambitious character of their student body.

Solution

Create a campaign that drives excitement around the
Open House and Mercy College experience. The campaign theme of “Explore” connects the adventure and self discovery associated with attending college directly to Mercy—the ultimate destination for college-bound students.
Campaign Concept Development
Campaign Design
Logo & Visual Language
Copywriting
Print Promotional Collateral
Email & Digital Ad Design

The iconic logo “X” identifies Mercy as the destination for students. This element was also incorporated into the map, highlighting Mercy’s 3 diverse campuses—an important differentiator for prospective students.

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