Benjamin Moore North American Designer Kit

Mercy College
“Take UR Shot” Campaign

Challenge

Encourage all Mercy students to get vaccinated against
COVID-19 and help keep the campus community safe.

Solution

Create a heartfelt campaign that draws on the emotions of the college experience, motivating students to not miss out. The campaign name “Take UR Shot” has parallel meaning: getting vaccinated and pursuing one’s goals in their collegiate journey.

Naming
Logo Design
Visual Language
Copywriting
Print Collateral
Emails & Digital Ads
Video

We approached the campaign messaging and visual tone to be more positive. Bright colors with meme-inspired graphics keep the tone light and more motivational.

bennie moore
Contact Studio C

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