![sc_MercyTakeURShot_1 Benjamin Moore North American Designer Kit](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_1.jpg)
Mercy College
“Take UR Shot” Campaign
Challenge
Encourage all Mercy students to get vaccinated against
COVID-19 and help keep the campus community safe.
Solution
Create a heartfelt campaign that draws on the emotions of the college experience, motivating students to not miss out. The campaign name “Take UR Shot” has parallel meaning: getting vaccinated and pursuing one’s goals in their collegiate journey.
Naming
Logo Design
Visual Language
Copywriting
Print Collateral
Emails & Digital Ads
Video
Logo Design
Visual Language
Copywriting
Print Collateral
Emails & Digital Ads
Video
![sc_MercyTakeURShot_2](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_2.jpg)
![sc_MercyTakeURShot_3](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_3.jpg)
![sc_MercyTakeURShot_4](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_4.gif)
We approached the campaign messaging and visual tone to be more positive. Bright colors with meme-inspired graphics keep the tone light and more motivational.
![sc_MercyTakeURShot_5](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_5.gif)
![sc_MercyTakeURShot_6](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_6.jpg)
![sc_MercyTakeURShot_7 bennie moore](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_7.gif)
![sc_MercyTakeURShot_8](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_8.jpg)
![sc_MercyTakeURShot_9](https://studioccreative.com/wp-content/uploads/2022/09/sc_MercyTakeURShot_9.jpg)