Benjamin Moore North American Designer Kit

MMS Brand Identity Development


Reimagine the brand identity of a well-established meeting and registration management firm. Elevate the brand perception to match the firm’s renowned experience and authority within the industry, building credibility with potential clients.


Build the MMS brand identity and narrative around the firm’s confidence, expertise and collaborative culture. A sophisticated visual identity system takes a modular approach, using bold, graphic elements juxtaposed with black and white photography. The updated identity reflects the firm’s capabilities and better positions them against less qualified competitors.
Brand Strategy
Brand Identity & System
Logo Design
Visual Language
Tone of Voice
Promotional Collateral
The MMS logo was redesigned as a strong, elegant mark. The letter forms merge together, linking back to the firm’s philosophy — a unified seamless partner, working as one with their clients.
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