Benjamin Moore North American Designer Kit

Silks Paint Packaging

Challenge

Elevate the Silks packaging to reflect the product’s high quality, improve its visual presence in-store and elegantly feature both English and French content—a Canadian market requirement.

Solution

Create a fresh, modern design that changes customer perceptions by:
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Reinforcing the product’s smooth application in the dominant visual—a custom wave pattern that graphically illustrates the texture of silk.
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Improving the information hierarchy to make the brand name more prominent and better organize product information.
Identity & Logo
Illustration
Packaging Design
Contact Studio C

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