Silks Paint Packaging
Challenge
Elevate the Silks packaging to reflect the product’s high quality, improve its visual presence in-store and elegantly feature both English and French content—a Canadian market requirement.
Solution
Create a fresh, modern design that changes customer perceptions by:
Reinforcing the product’s smooth application in the dominant visual—a custom wave pattern that graphically illustrates the texture of silk.
Improving the information hierarchy to make the brand name more prominent and better organize product information.
Identity & Logo
Illustration
Packaging Design
Illustration
Packaging Design