Benjamin Moore North American Designer Kit

Triton Brand Evolution

Challenge

A men’s contemporary metal jewelry line introduced in 1989, Triton products had little to no brand recognition at retail level. Products were identified by material type instead of brand name.

Solution

Develop the Triton brand platform and strategy, creating a cohesive visual and written vernacular that leverages:
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The compelling story of Triton’s strength and market leadership as the foundation for the brand narrative.
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The iconic Triton shield as a core component of the visual language, further linking the brand’s heritage.
Brand Strategy
Brand System
Visual Language
Tone of Voice
Copywriting
Photography Art Direction
Print Advertising
Print Promotional Collateral
Website Art Direction
Environmental Design
Once we developed a solid brand foundation for Triton, we also helped the marketing team name collections and establish product hierarchy within their vast portfolio.
bennie moore
bennie moore
bennie moore
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