Triton Custom Launch

Challenge

Create a distinct look for the launch of Triton Custom—a new extension to the Triton family of products. The collection’s identity had to align with the Triton master brand, yet stand out as an independent product line. Allowing men to design their ideal band, this differentiator for Triton Custom had to be clearly communicated at launch.

Solution

Build the collection’s story around the simple, 3 customizable components—starting with the ring’s center Core element. Highlight each step, making that the framework for the overarching design and communication strategy. Incorporate a schematic drawing style to visually reinforce the idea of building and strength—a core Triton product attribute.
Brand Identity System
Visual Language
Copywriting
Photography Art Direction
Print Advertising
Print Promotional Collateral
Retail Display Graphics
Video Concept & Production
Social Media Content
For a stronger impact at launch, the product photography was carefully art directed.
A bold and dramatic approach to shooting and styling made ring details more prominent—resulting in an elevated, luxe feel for the collection.
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