VADAR Brand Development
Challenge
Refine the brand identity of Boston based technology and software company to target local government agencies.
Solution
Create an updated, modern, turn-key graphic system to help streamline the overall sales process. The identity and visual elements are based on the company’s cutting-edge municipal accounting software solutions — boldly communicating the benefits front and center.
Copywriting
Website Design
Marketing Campaign
Promotional Collateral
Video Production
Environmental Design
The rebrand extended to every touchpoint VADAR has with its target audience, from brochures, presentations, video, trade show materials, website, emails communications, and more.