VADAR Brand Development
Refine the brand identity of Boston based technology and software company to target local government agencies.
Create an updated, modern, turn-key graphic system to help streamline the overall sales process. The identity and visual elements are based on the company’s cutting-edge municipal accounting software solutions — boldly communicating the benefits front and center.
The rebrand extended to every touchpoint VADAR has with its target audience, from brochures, presentations, video, trade show materials, website, emails communications, and more.