HYDRATE Sparkling Water
Challenge
With the legalization of cannabis in many states, Pure Shenandoah expanded their portfolio into the beverage marketplace. They needed an on-brand packaging extension to distinguish their new CDB sparkling water.
Solution
The HYDRATE sparkling water packaging extends their vibrant brand palette and reinforces the drink flavor profiles. Light and playful, we utilize their engraving aesthetic through a series of effervescent bubbles. The strong use of white speaks to the simple, crisp refreshing flavor.
Brand Strategy
Brand Design
Packaging Design
The packaging had to reflect Pure Shenandoah’s commitment to producing the cleanest and highest quality CBD products, with the calming, refreshing benefits of the product itself.
